❞ My clients operate in highly specialized, premium markets where the audience is limited and every interaction counts. I help them with human-first outreach.
25 years in DACH B2B sales and creator of BizXpand's TrueReach™ Revenue Engine. Helping your team build your own revenue engine.
With a technical background — I started out as a hardware/software developer — I bring engineer-style structure and discipline to go-to-market strategies, combining analytical rigor with practical execution.
Before founding BizXpand in 2010, I worked as a revenue-carrying sales manager for international software and IT-services companies across Germany, Austria, and Switzerland — so I know first-hand what it takes to sell in DACH’s high-ticket, long-cycle B2B environments.
I’m a native German speaker, Austrian by birth, and I live with my family in Vienna. My day-to-day mission: to help you build a sustainable, culturally aligned, high-performance revenue engine — without the fluff, without large budgets, and without over-promising.
Outside of BizXpand, I offer you the same strategic depth that helped dozens of companies grow their DACH customer base — but in a lean, accessible, coaching-style format that gives you control and ownership.
Years perfecting go-to-market success in DACH for my Clients
B2B companies I’ve helped win their DACH customers
Initiatives that delivered measurable pipeline
"I really appreciated Martin's professionalism and mastery in the domain of business development. Objectives, method and time planning were clearly shared at the beginning and respected in the execution. I also greatly appreciated the ability to gather feedback from prospects and adjust the message as needed to maximize the outcome."
Stefano Butti
Co-founder & CEO @ Servitly
